As the Internet intertwines with our daily lives, the level of digital fraud is growing - and the user is well aware of this. Suppliers of goods and services must gain the trust of their potential customers, and this is especially true of the e-commerce world: if there is no trust, there is no desire to make a purchase. The very first way to build customer confidence is to assure the user that his data is protected. If the client sees that the site owner is doing everything possible to ensure the security of his transactions, then the likelihood of making a purchase grows significantly.
The converse is also true: if the buyer understands that the site owner is not particularly concerned about the security of user data, the buyer will make his purchase on another site, where he will feel more secure. This is basic sanity: which online store inspires more trust - with or without SSL SSL trust seal?
Site Seal impact on conversions
Having realized this, it is not difficult to guess, and this is confirmed by statistics that the presence of an SSL certificate and a seal of trust, which is supplied by a certification center, directly affect the indicators of customer acquisition, and this effect is quite significant. For example, according to a study by DigiCert (Symantec) on the Central Reservation Service hotel room reservation website, conversion increased by 30% after posting a trust seal that said SSL was protected by certificate.
Site seals increase store middle check
Conversion is not all that is affected by the SSL trust seal. When a user trusts a website more, he is ready not only to make a purchase but also to spend more money. This means that on the site with the seal of trust installed, both conversion and the average check are the most important indicators of the effectiveness of the online store. As reported in a report on one of Comodo’s case studies, the conversion on the client’s site increased by 11%, but beyond that site visitors spent 23% more on a single purchase than before installing an SSL certificate and trust seal from Comodo (Sectigo now). In the light of such statistics, it is not at all surprising that Netcraft analytic company in 2011 determined that almost all the largest websites in the world have either an SSL certificate with Extended Validation or simply with a company verification (Organizational Validation).
Benefits of Site Seal
- increasing confidence in the website and online business;
- confirmation that the organization has been verified by a trusted certification authority;
- creating a sense of reliability among visitors that is necessary to complete transactions;
- increase the level of site conversion.
